Our creative process does not stop once we have delivered your assets. Once your campaign is up and running, we keep close tabs on your traffic with our advanced analytics tracking. We can determine what works best on your campaign, clarifying what your leads are most interested in. Armed with that knowledge, we can adjust keyword bids, creative materials, and even form flows to adjust and adapt to help increase acquisitions and lower CPA. Additionally we optimize form flows to improve the user experience, ensure intention, and increase the chance of conversion.
USER EXPERIENCE & FORM INTERACTION
Our Creative team works closely with our front-end developers and media team to assure that all of your assets have a cohesive look and feel. We work with you to assure that the language, the look, and the feel are all to your specifications, pairing innovative design techniques with clear messaging that adhere to brand standards while remaining compliant. We create clean, intelligent user interfaces with your distinct branding and message that engage users and drive clicks and leads. We understand that different needs require different forms; we choose the best form flow to suit your lead generation needs, including multi-lead, sets, progressive, and general form flows.
TESTING TO IMPROVE QUALITY
In the Lead Generation space, a high quality score directly correlates to high ROI. We use real-time data to determine lead quality and effectiveness. By examining both the origins of the traffic and user behavior; we find out what the most motivated users are interested in, in order to optimize the experience to increase conversion and retention rates.